SEO & Marketing
Ethical SEO Agency
Zero Pepper is an agency specialising in helping plant-based, sustainable conscious brands who are doing good grow online. Whether you’re selling oat milk or supplying service to combat waste, we make sure the right people discover your mission.
Why
We’re not outsiders selling SEO to the plant-first market. We are the market.
Our founder has been vegan for over a decade and built Zero Pepper to support brands doing better for the planet, animals, and people. We understand your mission, your customers, and the barriers you face.
We bring:
- Strategic SEO with substance.
- Keyword insight rooted in behaviour, not guesswork.
- Real knowledge of ethical and plant-based trends and consumer psychology.
- A commitment to values-led growth.
Whether you’re a challenger brand, an artisan startup, or scaling up a plant -based empire, we’re here to help you rank, reach, and grow.
Who We Help
Zero Pepper was built to support brands striving to contribute to a better future.
Our work is not limited, we are keen to work with all brands looking to contribute to a better world.
How We Help
You’re building something that empowers healthier choices. We'll make sure your consumers find you.
Search Engine Optimisation
Unlock your website’s full organic potential & boost your site’s visibility and traffic through on-site optimisation, technical SEO, and quality content.
- Technical SEO
- Content and Intent Research
- Competitor Analysis
- Link Building
SEO Audits
Analysis of a website’s performance in search engines, identifying technical, on-page, competitor analysis and performance improvements issues that may impact visibility, rankings, and user experience.
- Crawling and Indexing
- Site Architecture
- Competitor Analysis
- Performance Improvement
Content Strategy
The right content is the difference between attracting your target audience, matching search intent and becoming an authority in your market space.
- Topical Authority
- Content Cluster
- Content Creation
- Performance and Gap Analytics
SEO Consultancy
Guidance to enhance a website’s search engine performance, offering insights on technical SEO, on-page optimisation, competitor analysis, and strategic improvements to boost visibility, rankings, and overall digital presence.
- SEO Strategy
- Technical SEO Consultation
- Data Analysis and Reporting
- E-commerce SEO
How We Work
Our Tested Process
01
discovery meeting to understand your SEO and Brand Needs.
02
We will Research & present a SEO growth strategy.
03
Onboard and Campaign Launch.
Contact us today for a SEO Audit
We love to chat about all things digital!
Testimonals
Loved by our clients
Faith Grainger
The University of Essex
The Zero Pepper team went above and beyond delivering GA4 training to the team here at Essex. Not only did they provide an informative and engaging session, they followed up with guides and further literature to support the team. Would recommend to anyone looking to improve their digital knowledge.
Callum Kennard
Guava Studio
Working with ZP is easy, and they are highly knowledgeable in the world of SEO. Their work brought in an amazing new clients for our Web3 marketing agency. I highly recommend.
Robert Lowton
Lobster Copy
Zero Pepper is an outstanding SEO agency. I have worked closely with AJ on a number of projects, and his technical SEO expertise and the rigour of his SEO audits speak for themselves.
AJ excels at website and SEO content optimisation, which he conducts after carrying out only the most thorough keyword research.
Sophie Burton
The Exec Desk
AJ is my go-to for everything SEO! He is knowledgeable, approachable, and explains everything in a clear and easy-to-understand manner. Nothing is ever too much trouble. AJ takes care of my technical SEO, outlining the plan, the required process, and what to expect.
He's always happy to take my calls and answer any questions I have. I wouldn't trust anyone else with my SEO now!
Questions & Answers
Ethical SEO FAQs
Confusion?
Didn’t find your answer here? Just send us a message and we’ll help in no time.
Will ethical SEO still deliver results?
Yes. People-first content and clean technical foundations compound over time and reduce penalty risk, giving steadier growth than short-term hacks




